It is common knowledge that the internet is accessed worldwide by millions of people each day. It is therefore imperative that if you want to go on-line, then always remember the rule of thumb: ‘First impressions count’.
Just like you prepare yourself when going to an interview, you also need to prepare your website when planning to go online. Think of it as an interview where the whole world will be judging whether you are fit for their wallets.
You think you can make it? Of course you can! Follow the guidelines below that will guarantee that you ace that interview.
Use language that is easy to understand
The most important point to remember here is that the first few seconds will either make you or break you. It is therefore imperative to ensure that at first glance, you are able to capture the interest of your visitors.
Do not use complicated jargon which will require one to look for an encyclopaedia to get what you mean. That will not work in your interest. Use clear language that can be understood by any layman.
Have a user-friendly website
How many times have you visited a site only to be disappointed since you were not able to find what you needed? Doesn’t that just burst your bubble? I am sure you wouldn’t go back to that site again after such a bad experience.
Now think of your site and ensure that you don’t suffer the same fate. Hire professional web designers and web developers that have proven track records. For instance, use software that facilitates fast downloads. Always confirm that everything is working perfectly, down to the smallest detail.
The secret is in the SEO
Now who wouldn’t want to be ranked highest in the search engines? I am sure no one. It is a tough race getting to the top. You therefore have to ensure that you do everything necessary to ensure that you are prepared for the race.
Always ensure that your site is search engine optimised. Use key words for your business and have unique content. If possible, hire a web developer and SEO company to help you achieve high ratings.
Embrace your personality
Don’t complicate things for yourself by trying to portray yourself as someone you are not just in an effort to get visitors. When you go online and get visitors you your site, then they will want to connect with the person described in the site.
A web designer who is professional in his work will also tell you this. You wouldn’t want to portray yourself differently because when they find out, you will lose out. Let the customers get in touch with the real you.
A mobile phone is no longer just a device for making calls and sending texts. It has become a moving PC where you can download any app you need. It is therefore important that you keep this in mind when embarking on your website design.
Make sure that it can be downloaded on a phone without any problem. You can even go further and hire the service of a web designer as well as a web developer to help create some apps that can be linked to your site such as games.