It Is Safe to Wear Adidas?s Sustainable Development Products

Moreover; the FTSE Social Responsibility Index also included Adidas. And it was the only sports goods company that yearly released sustainable development reports since 2000. The sustainable development work of Adidas Group is going to emphasize these aspects below. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by means of development. And it wants to use the sustainable development’s materials and practices. In the next place, Adidas is going to apply recycled materials so long as technology permits. The third thing is that all product categories will be prevented to adopt PVC by the perseverance of Adidas. At present, ninety-nine percent products do not contain PVC.

Adidas not only makes investment in sustainable cottons, but also does support as well as infuse fund to “Better Cotton Initiative”. This Initiative aims to improve the cotton industry’s environmental footprint. As a part of the Group’s environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. Simon Cartwright added: “The 2012 London Olympic Games let us set a new goal”. “In the sustainable development domain, our progress will be accelerated with the help of it”. “In the Olympic Games, we can see the process by ourselves”. He said: “In the tennis competition in the London Olympic Games, audiences are going to see some of the most exciting products of the sustainable development”.

As a result, you can be well assured at the time you see Murray or Tsonga in the competition. Because waste bottles, such as beverage bottles as well as detergent bottles will be made into polyester shirts that will be provided for them to dress. It is very important for our athletes to wear products of sustainable development. It can be accounted that the sustainable development is supported by a lot of athletes themselves. Athletes can be assured that Adidas has taken possible efforts to maximize the sustainable development of promoting products. Furthermore, depends on its advanced technology, Adidas products’ performance will not be affected.

Although Adidas SUPERNOVA SEQUENCE was not the new style that Adidas launched this year. Since SUPERNOVA SEQUENCE 4 appeared on the market as the main style of the “try to run for twenty-eight days” redemption activity, it has been the first shoe style for running enthusiasts to choose in daily jogging trains. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies’ high-end configuration and the acceptable price of less than thousand Yuan. It continued the high performance-to-price ratio advantage as usual. It also highlighted the whole pair of shoes’ sense of technology through its delicate details and the combination of a variety of materials. So it was no wonder that it became another popular masterpiece on Adidas’s professional jogging shoes market.


There was no disbelief that on the certified Adidas Porsche Design Bounce jogging shoes market of Adidas, it twisted out to be the other masterpiece that enjoyed popularity. Nike Air Jordan hot sale too!

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