In addition, Adidas was named to the FTSE Index of Social Responsibility. What’s more, since 2000, Adidas was the sole company of sports articles, which published reports of sustainable development every year. Adidas Group’s work of sustainable development will mainly focus on the following aspects. First of all, Adidas hopes to remove polluting materials and workmanships through developing. Moreover, materials and actions with sustainable development will be adopted. Secondly, as long as technology allows, Adidas will use recycled materials. Thirdly, Adidas is committed to avoid using PVC in all product categories. Nowadays; PVC is not included in ninety-nine percent products.
Adidas not only makes investment in sustainable cottons, but also does support as well as infuse fund to “Better Cotton Initiative”. This Initiative aims to improve the cotton industry’s environmental footprint. As a part of the Group’s environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. Simon Cartwright added: “The 2012 London Olympic Games let us set a new goal”. “In the sustainable development domain, our progress will be accelerated with the help of it”. “This kind of process can be seen with our own eyes in the Olympic Games”. He said: “In the tennis competition in the London Olympic Games, audiences are going to see some of the most exciting products of the sustainable development”.
As a result, you can be well assured at the time you see Murray or Tsonga in the competition. The reason is that the polyester shirts they wear will be made from recycled waste bottles, such as beverage bottles and detergent bottles. It is very important for our athletes to wear products of sustainable development. Because many athletes themselves are in favor of sustainable development. Athletes can be assured that Adidas has taken possible efforts to maximize the sustainable development of promoting products. What’s more, the performance of Adidas goods is not going to be influenced with its progressive technology.
This year, Adidas did not introduce the new model called Adidas SUPERNOVA SEQUENCE. As for running hobbyists who have to participate in jogging trains in daily life, SUPERNOVA SEQUENCE 4 will be the first selection since it was put onto the market as the “try to run for twenty-eight days” redemption activity’s flagship model. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies’ high-end configuration and the acceptable price of less than thousand Yuan. It continued the high performance-to-price ratio advantage as usual. Moreover, with exquisite details as well as all kinds of materials’ combination, the technological feeling of the entire shoes was outstanding. So it was no wonder that it became another popular masterpiece on Adidas’s professional jogging shoes market.