The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Price: $15.12
(as of Sep 27,2020 03:56:48 UTC – Details)

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you’ve ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

“As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community.”

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a “forever customer” who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

From the manufacturer

Get more included with membership:Get more included with membership:



Audible Originals

Audible Originals



About Robert,Sophia,Isabella

Check Also

NETGEAR 8-Port Gigabit Ethernet Unmanaged Switch (GS108) – Desktop, and ProSAFE Limited Lifetime Protection

Price: (as of – Details) The NETGEAR GS108 Unmanaged Desktop Switch features 8-Ports Gigabit Ethernet, …

One comment

  1. how to lose weight quickly

    I am a little unsettled about this evidence?