If you’re new to the online business world or an experienced pro, there are 3 important elements that you need to grow your business online. These 3 elements are necessary for all products and services sold on the internet.
1. Targeted Website Traffic.
The first ingredient you need to grow your online business is a constant flow of targeted customers going to your website and and online sales pages. Keep in mind that online business success comes from targeted traffic. In other words, people who are actually interested in your products or services. Generating traffic is one of the most important online business strategies to master.
Traffic always has some cost associated to it, whether it is paid for with money or paid for with time. Paid traffic comes in many forms including pay per click, banner advertisements, solo ads or ezine adverting. Paid traffic usually provides immediate results but will stop as soon as you stop paying for it. Free traffic, like article marketing,search engine optimization, video marketing and blogging takes more time to generate results but can deliver a steady stream of traffic once the momentum starts.
2. Something For Sale.
To grow your online business you need to have something to sell. You can sell actual physical products that are shipped to somebody’s home or you can sell digital products where the buyer can instantaneously download it to their computer.
You don’t have to produce the product or service yourself. You can sell other people’s products and when you make a sale, the product owner will pay you a commission. Many people have achieved online business success with this tactic alone. When it comes to creating your own product, digital products are easier to produce, as you can produce it once and then sell it time and time again.
3. A Marketing Funnel.
A marketing funnel, or follow up strategy, is the method where you guide a potential customer through to becoming a buying customer to becoming a customer who buys from you more than once. The first time that somebody goes to your website may not be the appropriate time for them to buy. They may like your product or service but they know nothing about you, so they are understandably cautious.
Your marketing funnel helps you build their trust and see you as a real person. This is done by using such methods as email marketing, online webinars, direct mail and retargeting, where your advertisement appears to the user on different websites that they visit. It is essential to have a proven marketing funnel to grow your online business.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. Discover all you need to know about marketing and starting an online business here.