In addition, Adidas was named to the FTSE Index of Social Responsibility. And it was the only sports goods company that yearly released sustainable development reports since 2000. The sustainable development work of Adidas Group is going to emphasize these aspects below. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by means of development. And it wants to use the sustainable development’s materials and practices. In the next place, Adidas is going to apply recycled materials so long as technology permits. Thirdly, Adidas is committed to avoid using PVC in all product categories. Nowadays; PVC is not included in ninety-nine percent products.
Adidas not only makes investment in sustainable cottons, but also does support as well as infuse fund to “Better Cotton Initiative”. This Initiative aims to improve the cotton industry’s environmental footprint. Being a section of the environmental protection tactic of the Group, it is promised by Adidas that the whole products are going to apply cottons with better quality. Simon Cartwright added: “The 2012 London Olympic Games let us set a new goal”. “In the sustainable development domain, our progress will be accelerated with the help of it”. “This kind of process can be seen with our own eyes in the Olympic Games”. “Viewers will have a look at the most exciting sustainable development products in the London Olympic Games’ tennis match”, said him.
As a result, you can be well assured at the time you see Murray or Tsonga in the competition. Because waste bottles, such as beverage bottles as well as detergent bottles will be made into polyester shirts that will be provided for them to dress. It is very important for our athletes to wear products of sustainable development. Because many athletes themselves are in favor of sustainable development. Athletes can be at ease, for in order to promote products’ sustainable development to the largest extent, Adidas has taken measures what they can take. What’s more, the performance of Adidas goods is not going to be influenced with its progressive technology.
Although Adidas SUPERNOVA SEQUENCE was not the new style that Adidas launched this year. As for running hobbyists who have to participate in jogging trains in daily life, SUPERNOVA SEQUENCE 4 will be the first selection since it was put onto the market as the “try to run for twenty-eight days” redemption activity’s flagship model. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies’ high-end configuration and the acceptable price of less than thousand Yuan. It continued the high performance-to-price ratio advantage as usual. Moreover, with exquisite details as well as all kinds of materials’ combination, the technological feeling of the entire shoes was outstanding. There was no doubt that on the professional jogging shoes market of Adidas, it turned out to be the other masterpiece that enjoyed popularity.