In addition, Adidas was named to the FTSE Index of Social Responsibility. What’s more, since 2000, Adidas was the sole company of sports articles, which published reports of sustainable development every year. The sustainable development work of Adidas Group is going to emphasize these aspects below. First of all, Adidas hopes to remove polluting materials and workmanships through developing. And it wants to use the sustainable development’s materials and practices. In the next place, Adidas is going to apply recycled materials so long as technology permits. Thirdly, Adidas is committed to avoid using PVC in all product categories. Nowadays; PVC is not included in ninety-nine percent products.
Adidas would like to invest in sustainable cottons and it also supports and funds in “Better Cotton Initiative”. The purpose of the Initiative is to ameliorate the environmental footprint of cotton industry. Being a section of the environmental protection tactic of the Group, it is promised by Adidas that the whole products are going to apply cottons with better quality. “We established the new objective in the London Olympic Games in 2012”, added Simon Cartwright. “In the sustainable development domain, our progress will be accelerated with the help of it”. “This kind of process can be seen with our own eyes in the Olympic Games”. He said: “In the tennis competition in the London Olympic Games, audiences are going to see some of the most exciting products of the sustainable development”.
As a result, you can be well assured at the time you see Murray or Tsonga in the competition. Because waste bottles, such as beverage bottles as well as detergent bottles will be made into polyester shirts that will be provided for them to dress. Allowing our athletes to put on sustainable development products is very necessary. It can be accounted that the sustainable development is supported by a lot of athletes themselves. Athletes can be at ease, for in order to promote products’ sustainable development to the largest extent, Adidas has taken measures what they can take. What’s more, the performance of Adidas goods is not going to be influenced with its progressive technology.
This year, Adidas did not introduce the new model called Adidas SUPERNOVA SEQUENCE. Since SUPERNOVA SEQUENCE 4 appeared on the market as the main style of the “try to run for twenty-eight days” redemption activity, it has been the first shoe style for running enthusiasts to choose in daily jogging trains. Compared to the previous support running shoes of the SUPERNOVA series, SUPERNOVA SEQUENCE 4 not only collected all Adidas running shoes technologies’ high-end configuration and the acceptable price of less than thousand Yuan. It inherited the consistent the advantage of high cost performance. It also highlighted the whole pair of shoes’ sense of technology through its delicate details and the combination of a variety of materials. There was no doubt that on the professional jogging shoes market of Adidas, it turned out to be the other masterpiece that enjoyed popularity.