Why Smart People Make Big Money Mistakes–and How to Correct Them: Lessons from the New Science of Behavioral Economics

Why Smart People Make Big Money Mistakes–and How to Correct Them: Lessons from the New Science of Behavioral Economics

Why Smart People Make Big Money Mistakes--and How to Correct Them: Lessons from the New Science of Behavioral Economics

Why do so many otherwise sensible people make foolish financial choices? Why do so many investors sell great stocks just before they skyrocket or cling tenaciously to lousy ones until they plummet? Why do some Americans overpay when they buy a house while others reap too little when they sell their home? And why are many shoppers willing to spend more for a product bought on credit than with cash? Indeed, whether in the stock market, the real estate market, or the supermarket, most of us keep m

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