101 Strategies for Improving Member Retention in Health/Fitness Clubs
No matter what a health/fitness club’s retention level is, it can always be improved—and finding a means to increase membership retention is essential to enhancing your profitability in the future. This book features 101 simple strategies for improving member retention, supported by successful case studies and best practices from top club operators around the world.
Topics covered include:
• How to engage new members and build good relationships with them
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