A club or facility without programming is like a smart phone that can t access the Internet it may look cool and sound cool, but if it can t get you connected, what good is it? Since programming is intertwined with so many aspects of a club or facility s success (e.g., sales, retention, and revenue), it behooves operators to embrace the concept of programming and to identify programming strategies that will fuel the success of their brand.
If delivered properly, programming can contribute to
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