The Ultimate Guide to Great Gift Ideas is written mainly for those people – average men and women who simply need a quick, practical, and reasonably priced solution to that timeless lament: I have no idea what to get this person!
The structure of this pocket guide is intentionally simple and straightforward. The table of contents presents an alphabetical list of occasions (e.g., Christmas), hobbyists (e.g., Golf Enthusiast), and personalities (e.g., Neat Freak). When you turn to the desired page, there is an alphabetical list of practical gift ideas, plus a list of fun gifts, gift-basket ideas, and free or low-cost gift ideas for that person or occasion – something that also sets this book apart from other gift books on the market.
One of the key aspects of this book is that it deliberately targets people who are not particularly gifted at giving gifts. That includes both women and men. Let’s face it – men are more likely than women to need help buying gifts; yet most gift books are designed to appeal to women (and only those who like to make a fuss over gifts). In other words, those books presuppose that the reader is already enthusiastic about, or experienced in, the world of gift-giving, so they tend to offer more complicated, unusual, or creative ideas that are alien to most men – and many women.
The Ultimate Guide to Great Gift Ideas recognizes that many people just want (or need) a gift idea – and one that won’t cost them a lot of time or money. While the book does offer many ideas that will appeal to the veteran gift-giver, the vast majority are aimed at average people on average budgets. Thus, the layout and organization are purposely simple: bulleted, alphabetical lists; limited narrative. Further, the inclusion of free and low-cost gift ideas welcomes readers of all budgets.
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