What is the advantage of stores opening at 4 or 5 AM on friday?

Question by adobeprincess: What is the advantage of stores opening at 4 or 5 AM on friday?
The day after thanksgiving stores are opening really early and giving incentives for being the earliest like greater reductions in price. What is the advantage of getting everyone up so early rather than just starting in hours that are regular? Is it that they make more money? If yes how?

Best answer:

Answer by You, just less stupid
a little bit, but it gives wemon a lot more time to shop and as we all know time=money

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